St Louis, MO – January 2017 – Combining commercial durability and residential design, True Residential will unveil a host of exciting new luxury refrigeration and freezer options at the Kitchen & Bath Industry Show (KBIS), Jan 9-11 in booth #W1157. New offerings include the addition of a 30-inch Freezer Column to complement True’s range of 30-inch Refrigerator Columns. Providing ample space, a narrow footprint, high-end design, and impeccable engineering, the 30” Freezer Column is the most flexible, functional, and unique True freezer to date.

“Our 30-inch Columns redefine what’s possible in a luxury kitchen, offering designers and homeowners a new level of flexibility in space, design and functionality,” says True Director of Sales and Marketing Steve Proctor. “The addition of a freezer to the collection opens up even more possibilities when it comes to overall layout and personal preferences.”

Commercially inspired, the 30” Freezer Column is composed of antibacterial, easy to clean stainless steel and also integrates a 120° stay-open door and ergonomic tubular handle. Its impeccably crafted hinges pass True’s rigorous one million door opening test. Perfect for large families and regular hosts, it offers 15.1 cu ft of freezer space.

The full suite of True Residential’s 30-inch Columns includes:

  • 30-inch Freezer Column:
    • Industry exclusive, 300-series stainless steel interior and exterior.
    • Adjustable, electro-polished stainless steel wire shelves add versatility, strength and style.
    • Large full-extension, soft-close wire bins provide greater cubic capacity with the largest usable storage capacity in the industry.
  • 30-inch Refrigerator Column:
    • Industry exclusive, stainless-framed glass door option to feature interior contents reminiscent of an authentic commercial kitchen.
    • Adjustable, stainless steel encapsulated glass shelves add versatility, strength and style.
    • Large soft-close drawer bins provide greater cubic capacity with the largest usable storage capacity in the industry.
  • 30-inch Wine Column:
    • Full-extension, smooth-glide wine racks with a soft close feature capable of cradling 150 bottles.
    • Dual evaporators that aid in maintaining ideal humidity and temperature control for storage of both red and white wines.

True’s patented TruLumina® LED lighting, which allows a choice of 14 different color options at the touch of a button.