Earlier this year, we unveiled a vibrant new hue to join our Build Your True collection of finishes and hardware. The addition of Emerald, a rich verdant color said to promote wellbeing, balance, and harmony, not only showcases our commitment to offering homeowners and designers unparalleled style and design flexibility, but it shows our willingness to think outside the box and offer our customers more than the go-to, sure-to-please colors. It also happened to debut just in time for spring and summer’s sunny, color-filled days—perfect to add a pop of color to kitchens and outdoor bars in both our full-sized units and our indoor/outdoor undercounter units.
While our aim when launching new hues and finishes is more about staying power than anything else, in a serendipitous twist of fate, it just happens to be right on trend. Ever since we unveiled Emerald, we have spotted all shades of the vivid green hue everywhere! From wallcoverings, footwear, and tiles, to fashionable eyewear (Hello, Dolce & Gabbanna’s Cat Eye Sunglasses), and paint colors—including entire rooms painted in that rich shade—2019 is all about 50 shades of green. It’s versatile—it can work with contemporary or traditional decor styles, render a room moody or lively, and it can even cause a sensation on the runway—just ask actress Julianne Moore who stunned at the Cannes Film Festival 2019 in a flowy emerald green Dior dress and complementing Chopard earrings.
One of our favorite experiences earlier this May was walking into Studio DB’s room at the Kips Bay Decorator Show House. The designers created an inviting boudoir—specifically outfitting one chic corner in an alluring Viridian Green from Benjamin Moore’s Century Collection. It was truly the perfect shade to entice one to sit, relax, and enjoy the evening. We also recently visited ICFF, where charming wallcoverings such as Grow House Grow’s Jardin wallpaper in Maguey and gorgeous hand-cut emerald tiles from Ann Sack’s Crackle Collection by Kohler WasteLab drew people in droves—it’s all about shades of green these days! Design-wise, that remains very true throughout. 10 Corso Como, an incredibly well-curated concept shop in New York’s Seaport District, is carrying the Vitra, Set of Three Trays by Jasper Morrison, while companies such as Osborne & Little capitalized on the color’s popularity in their Spring Collections, the Tiger Leaf Wallcovering included.
|Left to right: Grow House Grow’s Jardin wallpaper, Ann Sack’s Crackle Collection , Tiger Leaf Wallcovering|
While True Residential is not a fashion brand—our Build Your True collection of custom finishes and hardware offers some serious style appeal. And as they say, fashion influences design and vice versa. Emerald, we have found, can be pared up or down. It looks fantastic in both wood-heavy traditional environments, chic, modern kitchens, and sunny, casual open spaces. Much like the distinct appeal of Dior’s B01 green and white calfskin sneakers, the 1460 Dr. Martens boots, and the more formal Michael shoes in Lisse Vert from Paraboot. Design is everywhere, but 50 shades of green is here to stay—at least that’s what some of the ladies from Game of Thrones seem to think.