We’re thrilled to unveil our 2024 Color of the Year: Champagne, a soft gold finish with metallic elements and subtle pink tones. Inspired by the timeless allure of rare sparkling vintages, Champagne’s pearlescent appearance and glossy finish exudes an inviting glow. 

The popular hue was chosen for its sophisticated allure and as the perfect celebratory accent for 2024. The addition of the new finish also raises a glass to another exciting milestone year for True after several years of remarkable growth–just last year we opened the doors to our inaugural showroom space in NYC’s A&D Building and continued to improve on every facet possible. 

A refined yet glamorous shade with warm undertones, Champagne elegantly melds with most palettes and aesthetics, simultaneously providing a sense of luxurious comfort and a lively effervescence. Rich yet nuanced, the new hue offers extensive design versatility. Just as its name suggests, Champagne is meant to be celebrated—its powerful personality allows it to fly under the radar as a neutral or highlighted as a focal point.

The addition of the Champagne colorway to our American-made brand’s Build Your True Program of custom finish and hardware options now allows designers and homeowners a choice of 78 alluring color combinations on any of its full-size or indoor/outdoor undercounter units. Further available finishes include Stainless Steel, Gloss Black, Matte Black, Ultra Matte Black, Emerald, Cobalt, Matte White and Antique White, Juniper, Sage, and Bluestone. Complementary hardware options include Stainless Steel, Copper, Brass, Pewter, Gold, and Chrome. Cheers!