ST. LOUIS, May 27, 2014—Staying true to the beauty and functionality of its award-winning refrigeration products, True Professional Series® reveals an entirely new website. Intuitive in its design and a comprehensive resource, the new site offers useful tools for both homeowners and designers alike.

“The driving strategy behind our new site was to elevate the visitor’s experience to match the experience our products provide,” explains True Director of Sales and Marketing Steve Proctor. “Just as our undercounter refrigeration products combine flawless functionality and exquisite design, the new website does the same, creating a rich platform that’s ideal for homeowners, as well as architects and specifiers. If you know what you’re looking for, you can find it with speed and precision. If you don’t know what you’re looking for, you can explore, learn, and get inspired like never before.”

Features of the new True Professional Series website include: 

  •     An all-new “Inspiration & Design” section that includes a portfolio of case studies
  •     A kitchen design and planning guide
  •     Product selector
  •     A dedicated link to the company’s presence on Houzz

Another new feature is the immersive “Art of Cold” blog, which hosts articles, design tips, events, news, promotions, videos and recipes submitted by leading chefs, including True Executive Chef Vincent Brunetto. The blog offers a wealth of information and an intuitive design that allows the user to quickly drill down to information that’s desired.

The website also has a vastly expanded social media presence, with links to Facebook, Pinterest and the True channel on YouTube. It is also optimized for tablets, smartphones, and high-definition displays.