We’re thrilled to announce yet another new addition to our Build Your True collection of custom finishes and hardware. We recently unveiled Sage, a refreshing grey/green hue that recalls the alluring pigment of the perennial sage plant, at KBIS 2022. Exalted for its connection to nature, the color is noted as a chromatic expression of wisdom, growth, and renewal—it also marks our continued foray into the world of neutrals.
Staying in tune with the needs and wants of our customers has led us to consistently stay on trend when developing and launching new colorways. At True, it’s not always the most popular colors in the moment that win out when it comes to new introductions, but the ones we believe will have the most lasting impact—and Sage certainly does.
A quaternary color—which renders Sage a semi-neutral—follows our recent launch of Juniper—a deep blue/grey hue that exudes a soothing aura. Similar to the subtle yet distinct flavor the eponymous culinary herb emits, Sage can add a bit of fresh spice to any design scheme. It can also serve to infuse a space with a refreshing, peaceful ambiance—a much needed feeling these days.
To gain some insight into the color, we tapped Carolyn Ames Noble, Design Principal, Ames Design Collective; Chair, ASID to give us a better understanding of the color’s effect. She says “it’s not only evocative of biophilic design but it also serves to stimulate healthy cooking in the kitchen. The color sage green is rooted in ecology, and the desire to germinate and preserve the growing of fresh herbs in a home garden. The duality of Sage is extraordinary—it can present as a pigmented neutral in the kitchen or as a statement hue all on its own.” Noble’s work is rooted in research and lifestyle—one of her specialties is CMF (color, material, finish) design development services.
Regardless of the science behind the color’s effect, we love not only the way it looks, but the way it makes one feel. The addition of Sage also allows for an expanded choice of 66 unique color combinations that are applicable to any of our full size or indoor/outdoor undercounter refrigeration and freezer units.