(O’Fallon, MO – September 2019) True Residential, a luxury home refrigeration brand with commercial DNA, introduces an Ultra Matte Black hue to the Build Your True program. The addition of the striking new color showcases the brand’s willingness to make bold design choices and provide the utmost in style.
True Residential Director of Sales and Marketing, Steve Proctor, says, “While we pride ourselves on the exceptional performance of our refrigeration products, we are just as committed to offering designers and homeowners considerable design flexibility with our ever-growing collection of custom finishes and hardware options. We ultimately chose to add the Ultra Matte Black color for its versatility—it provides depth, drama, and can even serve as a neutral—but we are also drawn to its unique tactile nature and the understated yet eye-catching appeal it inspires across the board.”
In addition, a number of different aesthetics can be easily achieved by simply pairing it with one of True Residential’s wide range of current hardware options. Pewter, for example, adds an industrial chic look, while opting for copper can infuse the space with a warmer, more traditional vibe. The color also speaks to a long tradition of mixing mattes and metals. The new hue joins a wide array of available custom finishes in the Build Your True collection which includes Stainless Steel, Emerald, Cobalt, Gloss Black, Matte Black, Matte White, and Antique White. Together with hardware options that include Chrome, Copper, Brass, Gold and Pewter—designers and homeowners can now choose from 48 unique combinations available in both full-size and undercounter units. To visualize various customization options, visit the True Customizer on true-residential.com.
About True Residential: A division of the third generation, family owned-and-operated True ® Manufacturing Company in St. Louis, True Residential was established to deliver the finest in high-end home refrigeration backed by a long legacy of commercial performance. Handcrafted in the USA with the same meticulous attention to quality and detail industry professionals demand, the residential series includes full-size refrigerators and refrigerator columns; and undercounter wine cabinets, refrigerators, beverage centers, refrigerator drawers, beer dispensers, and ice machines. For more information about True® Residential, call 888-616-8783 or visit true-residential.com.