Insights and updates from the leaders in refrigeration
Jan 25|Design, Kitchen
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2016 marked True Residential’s 13th consecutive year exhibiting at the Kitchen & Bath Industry Show (KBIS) as a Loyalty Leader. As the world’s largest international trade event dedicated to the kitchen and bath industry, KBIS brings together top design professionals, leading brands, and engaged consumers for three days of networking, product launches, and more. We were pleased with the crowd of designers, builders, and dealers that came through our new True booth and even more pleased with their positive feedback.
We unveiled The True 48, our newest addition to our full-size refrigerator/freezer offering. True also entered into a new category with the addition of 24-inch Undercounter Freezers, allowing homeowners to customize a complete True kitchen with separate freezer and fridge storage.
A new addition to the True booth this year was the Spa and Makeup Station featuring our 15-inch undercounter refrigerator with organic and natural cosmetics, sparkling waters, and cool towels, showing how undercounter refrigeration is perfect for organizing the way you use your home.
We also showcased our newest accessory for True Refrigerator Drawers, the Drawer Pan Kit. Both Residential Architect and Custom Home featured the kit as a noteworthy new find at the show. To practice mise en place is to gather and arrange necessary ingredients and tools, keeping the cooking space uncluttered and balanced; a harmony of chef, tools, ingredients, and space. True has applied this mindset to our Undercounter Refrigerator Drawers by offering the new Drawer Pan Kit.
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