The Art of Cold

Insight and Updates from the Leaders in Refrigeration

“The Transfer”

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Perhaps, balancing family, work, and play, you have your hands full. Now add to that plate financial planning, the upcoming family vacation, and the dog (or your daughter’s new boyfriend). Most likely there’s more. Much more. Your plate is officially full. The new rule is that if it’s not simple, efficient, seamless, or streamlined, it has no place in your life.

We design refrigeration products. When we do so, we keep in mind the words of the brilliant architect Eliel Saarinen: “Always design a thing by considering it in its next larger context—a chair in a room, a room in a house, a house in an environment, an environment in a city plan.” That means that we design refrigerators not only with the food and drink in mind, we also design with the eater and drinker in mind. We design for men and women whose lives—and hands—are full. We design knowing that if it’s not simple, efficient, seamless, or streamlined, it has no place in your house.

At True, we talk about “the transfer,” that place between where you are and where you want to be. For a lot of our customers, that means the point between where food and drink are stored and where food and drink are enjoyed. That point usually ends up being a combination of narrow doorways, steps, or high-tension patio doors. As we designed our refrigerators, we talked a lot about those places, those transfer points. We discussed the benefits, for example, of refrigerating your marinating chicken and vegetables right next to your grill. We knew that we needed to make the process of enjoying food simpler, so we designed refrigerators to work as well on your custom patio as in your kitchen. UL-rated for outdoors and with industry exclusive 300-series stainless steel interior and exterior, True refrigerators stand both the test of time and the test of “the transfer.”

So no more balancing act with a cutting board full of cheese and two wine glasses in-hand. No more hoping the dog (or the daughter’s boyfriend) doesn’t turn the corner just as you’re passing through with a plate full of porterhouse. Eliminate the transfer; keep your food and drink where you want to enjoy it, and for many of you, that means the patio, the deck, that new outdoor kitchen space you’ve been thinking about.   

 
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