The Art of Cold

Insight and Updates from the Leaders in Refrigeration

Fridge Only, Please!

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When was the last time you went shopping for a new refrigerator? So much has changed not just in technology, but mainly in consumer needs and demands. While we could focus on how the world around us lives, we’re not about gimmicks and trends that come and go. We base our models on the world you call home. Of course, we keep up with modern technology, with state-of-the art components and products that are built to last for decades. But truly our products bring convenience, class and comfort into your kitchen. We have a formula that comes from a combination of how the best chefs in the world operate in their restaurants mixed with how homeowners operate on a daily basis. We want your space to be the most functional it can be!

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It’s not a new concept to have a deep freezer in the basement or an extra refrigerator in the garage or laundry room. But what has changed over the years is the offerings of stand-alone refrigeration columns and the options to swap out storage drawers under your countertops for freezer or refrigerator drawers. With so many homeowners choosing to dine in to keep on track with healthy eating, that means there’s a higher consumption of fresh produce. You might find yourself wondering what do you freeze besides maybe ice and some leftovers? We suggest individual columns for design purposes, so you aren’t limited to one wide space for both a refrigerator and a freezer. But we’ve found many are choosing one large refrigeration unit because homeowners want to keep more foods fresh, not frozen. We’re not saying eliminate the freezer. With True products, you can move it wherever you want it to be in whatever size you need, from a column, to just a small drawer for those leftovers and maybe a pint of ice cream!

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