With over 40,000 attendees and the largest trade audience yet, the 2016 Architectural Digest Design Show was a success. Thousands of products were exhibited from more than 400 brands in a variety of categories including the latest furniture, accessories, lighting, art, and kitchen, bath, and building products.
This year marked True's ninth year exhibiting at the show, where we were able to showcase our newest products and engage with both consumers and trade professionals.
The True 48, our newest addition to our full size refrigerator/freezer offering, stole the show and wowed attendees by offering an additonal six inches of width and over 29 cubic capacity. Reviewed.com called out that "high-end consumers who demand nothing but the best from their kitchens have a new choice for a refrigerator." Read the full feature here.
“The True 48 is pretty much the closest residential customers can get to chilling like the pros. And for those whose homes double as venues for fundraisers and A-List parties, it might be a smart investment."
Also launched at this year's show was our Undercounter Freezers. This marked the entry into a new category, allowing homeowners to customize a complete True kitchen with separate freezer and fridge storage. Consumer Reports chose our Spa and Makeup Station (below) as a top pick from the 2016 ADDS, stating "many cosmetics do better in a chilled environment, rather than room temperature, so a refrigerator designed for the bathroom or dressing station, should you be so lucky, makes a lot of sense." Read the full feature here.