St Louis, MO – January 2018 - True Residential, the leader in commercial refrigeration exceptionally refined for the home, will unveil a host of exciting new luxury refrigeration and freezer designs at the Kitchen & Bath Industry Show (KBIS), January 9-11 in booth # W1157. Featuring four additions to the Build Your True collection, the focus will be on color and customization. The new cobalt blue and matte white finishes and gold and pewter hardware options open up an expanded palette to suit a wide range of spaces and styles. True will also introduce a new 30-inch Freezer Column, as well as dynamic Joining Kits that seamlessly unite multiple 30-inch Columns for the ultimate performance and design in residential kitchens.
Influential interior designer and True’s Brand Ambassador Vanessa Deleon will bring these products to life in an eye-catching cobalt blue and gold kitchen. The stunning vignette will include a 48-inch refrigerator and 30-inch Glass Door Refrigerator rendered in True’s rich cobalt blue finish and paired with gold hardware. Flanking the main kitchen island will be a wall of 30-inch Wine Columns in a mixed metal combination of stainless steel finish with gold hardware. The booth will also feature a 60-inch Joining Kit, which unites a 30-inch Freezer Column and 30-inch Glass Door Refrigerator under one elegant matte black and copper facade, and a 90-inch Joining Kit, which combines three stainless steel 30-inch columns for a grand-scale wow factor. The comprehensive array of offerings will also include multiple undercounter units suitable for both indoor and outdoor applications.
“Since 1945, True has been a pioneer in American-made, sustainable refrigeration. True Residential is pleased to continue this tradition of technological innovation and cutting-edge design for the home,” says True’s Director of Sales and Marketing Steve Proctor. “The growing Build Your True collection and new Joining Kits give homeowners even more freedom to create kitchens that look the way they want and, most importantly, reflect the way they live. These new introductions exemplify the quality, performance, size and style for which True Residential is known.”
The full range of refrigeration products from True Residential on view at KBIS include:
New to the market are the additions of a trendsetting cobalt blue and matte white finishes, and stunning gold and pewter hardware that offer residential customers unparalleled style. Existing finishes include stainless steel, antique white, matte black and gloss black and the timeless hardware options include stainless steel, copper, brass and chrome. With a total of six different finish colors and six hardware options, True now offers thirty six unique color combinations that allow designers and homeowners to bring a level of sophisticated elegance previously unattainable in residential refrigeration.
A transformative tool for total unit customization, True Residential’s new 60-inch and 90-inch Joining Kits unite any two or three 30-inch Columns under a striking facade, giving the appearance of one singular, sleek system. Joining Kits are available in any combination of Build Your True finishes and hardware. The 30-inch Column collection includes a Refrigerator Columns, Freezer Columns, and a Wine Column.
Commercially inspired, the 30-inch Freezer Column is composed of antibacterial, easy to clean stainless steel and also integrates a 120° stay-open door and ergonomically designed, tubular handle. Its impeccably crafted hinges pass True’s rigorous one million door opening test. Perfect for large families and regular hosts, it offers 15.1 cu ft of freezer space and is the most flexible, functional, and unique True freezer to date.
True’s largest residential refrigerator to date, the 48-Inch Full Size Refrigerator features industry exclusive, 300-series stainless steel interior and exterior, and 29.4 cubic feet of interior space. Beautifully crafted solid stainless steel doors with 120° stay-open feature and ergonomically designed, robust, tubular handles and hinges that pass True’s rigorous one million door opening test. Balanced, forced-air refrigeration system enables proper airflow and even temperature throughout to keep food fresh.