Press Releases

Back to All Press Releases

03.13.2017

NEW YORK, March 13, 2017 True® Refrigeration will showcase its new color finishes and hardware options at the Architectural Digest Design Show from March 15-19 in booth #369. Vanessa Deleon, interior designer and owner of Vanessa Deleon Associates, will also be on site to discuss the inspiration behind her custom-designed black and copper booth design.

“After speaking with the design community, True’s new custom finishes deliver on sought after color trends and customization options,” said Steve Proctor, True Director of Sales and Marketing. “Combined with the added flexibility of space and functionality of our new 30-inch Columns, the design possibilities are endless.”

TWEET THIS: All-new custom finishes & hardware showcased in @true_res booth #369, designed by @VDADesigns. #ADDesignShow2017 pic.twitter.com/A8r201bQ1d

“So many trade show booths look the same, so I wanted to design a forward-thinking space that captures the audience in a different way. Instead of concealing the appliances, the space really works together in unison to show off the blend of True’s matte black finish and copper hardware,” said Deleon. “This color combination makes a stunning statement in the kitchen and reminds me of a cool copper mug and a little black dress.”

In addition to stainless steel, the new custom finishes include Antique White, Matte Black and Gloss Black and the hardware options include copper, brass and chrome.

The leading choice of top chefs, hotels, beverage providers and discriminating homeowners for more than 70 years, True will be displaying its full suite of refrigeration options, including:

  • 30-inch Columns: These sleek and stylish columns offer homeowners the freedom to customize their appliance layout to match the design aesthetic of their luxury kitchen. Available in refrigerator, freezer and wine models, the columns include an industry-exclusive glass door option and the category’s largest capacity for 30-inch refrigerator and freezer columns.
  • True Customizer: True’s online customizer is an interactive “Build Your True” tool on its website to help designers and customers visualize their finish and hardware combination. Once created, the color combinations can be easily downloaded and shared between designers and clients.