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10.01.2017

Los Angeles, CA – October 2017 - For the first time at WestEdge Design Fair, True®—the leading refrigeration choice of hospitality professionals, designers and discerning homeowners for more than 70 years—will introduce its latest in luxury residential refrigeration, including Custom Finishes and Hardware, 30-Inch Columns, and the Ultimate Outdoor Bar (October 19-22 in Los Angeles). Joining the True team in booth #113, newly-tapped Brand Ambassador and celebrity New York-based designer and lifestyle expert Vanessa Deleon will offer insider tips and tricks of the trade, and a designer’s perspective on True’s newest product introductions.

Providing an unparalleled level of customization in luxury refrigeration, True’s new Custom Finishes and Hardware include nine unique color combinations for its full-size refrigerators and new column refrigeration units. Evoking a modern California look, True’s dynamic 30-Inch Refrigerator and Wine Columns will turn heads with a chic pairing of Matte Black with Brass hardware. Stylish and innovative, the units boast 25% more usable capacity than other 30-inch built-in and integrated refrigerator columns. On view in the booth will also be the Ultimate Outdoor Bar. Perfect for West Coast living and entertaining, the al fresco configuration truly is ultimate. Integrating True’s Clear Ice Machine, Dual Zone Wine Cabinet, Undercounter Refrigerator Drawer, Undercounter Freezer Drawer, Beverage Dispenser, and Undercounter Refrigerator, this bar covers all the beverage bases and is sure to be show-stopper in any backyard.

As the creative force behind a wide range of exceptional commercial and residential projects, Deleon will be on hand to advise on the different customization options and possibilities for both indoor and outdoor kitchens. True’s space will also play host to a special lunch reception (12:45-1:45pm, Friday October 20th) for attendees of the highly anticipated and insightful Diem Design Talks.

True’s Director of Sales & Marketing, Steve Proctor says, “From the feel of True’s ergonomic tubular handles to the smooth operating hinges that pass our million-opening test, the quality of our products is unsurpassed. We’re excited to bring True’s exceptional design backed by years of commercial reliability to WestEdge attendees, as we continue to grow within the luxury residential sector.”

TWEET THIS: At @WestEdgeDesign, @true_res and @VDADesigns bring innovative kitchen customization and Ultimate Outdoor Bar