St Louis, MO – July 2017 - True®—the leading refrigeration and freezer choice of top chefs, hotels, beverage providers and discriminating homeowners for more than 70 years—introduces custom color finishes and hardware options for its full-size refrigerators and new column refrigeration units. Offering interior designers and their clientele the ultimate customization in luxury refrigeration products, these options open up a new and expanded design palette to suit a wide range of spaces and styles.
“Designers love the versatility, durability and unparalleled performance of True’s refrigeration products,” comments True Director of Sales and Marketing Steve Proctor. “Our new custom finishes and hardware options provide designers with the stylish colors and textures they desire, but with the performance they’ve come to expect from True.”
With three different custom finish colors and three new hardware options, True now offers nine unique color combinations that allow designers to bring a level of sophisticated elegance previously unattainable in refrigeration. The new custom finishes include Antique White, Matte Black and Gloss Black and the timeless hardware options include copper, brass and chrome.
According to Vanessa DeLeon, Interior Designer and Owner of Vanessa DeLeon Associates, color combinations are vital to great design. “True’s blend of copper and black makes a stunning statement in the kitchen,” describes DeLeon. “This color combination reminds me of a cool copper mug and a little black dress.”
With True’s interactive “Build Your True” tool on its website, users can play with the different customizations and visualize their unique combinations in a beautiful kitchen setting. These renderings can be easily downloaded and shared with clients and through social media platforms.
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