ST. LOUIS, MO, September 2017 - True Refrigeration—the leading refrigeration brand choice of top chefs, hotels, beverage providers and homeowners for more than 70 years—has tapped New York-based interior designer, lifestyle expert and TV personality Vanessa Deleon to be an official ambassador for the brand. The creative force behind a wide range of exceptional commercial and residential projects, including True Residential’s newly opened Chicago showroom, Deleon has been a longtime devotee of the brand. As part of her role as Brand Ambassador, Deleon will be a dynamic proponent of True within the design community and at various events, providing inspiration, creative direction and design for product collections, tradeshow vignettes and more.
“I’ve been using True Refrigeration for both my commercial and residential projects for years,” says Deleon. “I love that their residential products are stylish, exquisitely designed, and come with a long legacy of commercial performance and strength baked in.” Deleon describes the partnership with True Refrigeration as the perfect marriage of style, values, and innovation. “True and I share a similar aesthetic and design philosophy: design-forward, with a sturdy, elegant undertone. As a matter of fact, I’m incorporating a True 42 refrigerator into my new kitchen at home. ”
True’s Director of Sales and Marketing Steve Proctor comments, “We are thrilled to partner with such an exceptionally talented and charismatic influencer in the design world. Often utilizing our products as a springboard for innovative and informed choices in her residential kitchens, Vanessa is an ideal fit. We’re so excited to learn more about our designs from Vanessa’s perspective as we continue to perfect and expand our residential products.”