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07.26.2016

ST. LOUIS, July 26, 2016—True® Refrigeration will display its new luxury refrigeration products at the Southeast Building Conference (SEBC) from July 27-30 in booth #820. On the show floor, industry professionals will have the opportunity to explore True’s full suite of refrigeration options, including the new Undercounter Freezers and The True 48.

“Whether remodeling a high-end kitchen or building a top-of-the-line outdoor bar area, our booth vignettes offer builders, remodelers and contractors the opportunity to visualize how our commercial-kitchen inspired products fit into any home design,” said True Director of Sales and Marketing Steve Proctor.

TWEET THIS: During @SEBC2016, @true_res will showcase how its luxury #refrigeration fits into remodels & new builds. #SEBCville http://bit.ly/1ExEX95

The leading choice of top chefs, hotels, beverage providers and discriminating homeowners for more than 70 years, True offers American-made, luxury home refrigeration products, including:

  • Undercounter Freezer: The 24-inch Undercounter Freezers are the industry’s first residential undercounter freezers that are UL-rated for both indoor and outdoor use. The freezers—available in door and drawer models—are made from industry exclusive 304-series stainless steel, and the drawer model features an industry exclusive soft-close feature that no other freezer drawers offer.
  • The True 48: This 48-inch side-by-side refrigerator-freezer complements The True 42 and features increased refrigerator storage space for preserving vast quantities of fresh produce. The True 48’s all-stainless-steel interior and exterior ensures a hygienic and easy-to-clean surface with dramatic ramp-up interior lighting.

Spa and Makeup Station: The True Spa and Makeup Station enhances the master suite with True's exclusive balanced refrigeration system, capable of keeping dairy- and yogurt-based face creams refreshingly cool at temperatures as low as 33°F