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02.04.2014

ST. LOUIS, Feb. 4, 2014—Continuing its commitment of offering beautiful design and superior product quality, True Professional Series® will debut its latest and arguably most exciting feature at the upcoming Kitchen & Bath Industry Show (KBIS). The all-new patented TruLumina™ Lighting system brings colorful sophistication to the True line of undercounter refrigeration products. 

The new TruLumina Lighting system incorporates 14 designer color choices including: Cobalt Blue, Emerald Green, Ice and Lavender, making True the world’s first refrigeration manufacturer to offer more than a dozen LED colors within its product line. TruLumina will be featured on most True Professional Series products such as its award-winning wine cabinets and undercounter refrigerators, and will be available in fall 2014. 

“We first introduced this design trend with our TriLumina™ Lighting system, which gave customers the choice between three different colors and now we are expanding on this with 14 colors,” explains True Director of Sales and Marketing Steve Proctor. “Designers and consumers alike want to take charge when it comes to customization, and our TruLumina lighting allows this with the touch of a button.” 

“We look forward to connecting with the most influential designers, architects, and media professionals at the show,” adds Proctor. “With more than 70,000 industry professionals expected to attend, it’s the ideal venue to unveil this newline and showcase our award-winning wine cabinets, refrigerators, beverage centers, refrigerator drawers and beer dispensers.” 

This year, interior designer Marshall Watson and Chicago Roof Deck + Garden, a firm that specializes in designing and building luxurious outdoor environments, collaborated to create a special outdoor inspiration area at the True booth. 

True Professional Series will showcase its products at booth #N1662. The Kitchen & Bath Industry Show runs Feb. 4-6, 2014 in Las Vegas.